
An acquaintance of mine, for whom I have enormous respect, spent the Summer of 2008 researching the iPhone application market. He had been involved in a couple successful start-ups in the past and was interested in the potential of the iPhone as a application platform and foundation for a new company.
We never got into details but in the end this acquaintance of mine decided not to do a start-up company around iPhone applications. The shear number of iPhone applications already available and the low price point made it difficult - at best - to gain customer awareness and make any real money. Instead of producing iPhone applications, he decided to focus on working as a contract developer for other companies investing in iPhone applications. In other words, he has become a freelance iPhone developer.
If you know what your doing and have a good track record you can make some very good money contracting as an iPhone developer as long as you do two things: You charge by the hour (no fixed bids please) and you do not guarantee that the application will pass approval in the AppStore approval process. In other words stick to providing the code and let others take the risks.
With the success of the iPhone and applications built using the SDK there has been a kind of "Gold Rush" to the iPhone application market place. The fact that there are over 50 thousand applications in the iTunes AppStore is a evidence of that. By Comparison, the California Gold Rush of 1849-1855 attracted about 300 thousand people a number that is probably about the same as the total number of people who have tested the waters in The iPhone Gold Rush since its start in 2007.
While some people did make a lot of money panning for gold - especially early on - most people barely broke even or returned home poorer than when they left. The people who did seem to proposer, for the most part, were those who sold services and equipment to the gold prospectors. Whether it was selling gold pans, lodging, whiskey, or housewares, there was money to be made helping the thousands of gold prospectors live to pan another day. This is the stuff of legend and the reality was, as
wikipedia put its, more complex, but the California Gold Rush is great metaphor for the iPhone application market.
You'll make more money helping others prospect for iPhone gold then you will prospecting yourself. In other words, let others come up with grand schemes of riches from iPhone applications; you can stick to the coding for money and avoid disappointment and possibly financial ruin that will, in the end, be part of the legacy of the iPhone market place.
Of course just because you choose to code for money doesn't mean you'll get hired or even make money. Just as the California Gold Rush is littered with stories of merchants who traveled to California in the hopes of riches and ended up broke, so to are there stories of developers who set out to establish a business writing iPhone applications for others but end up with no clients and no income. An Interesting
story by Peter Wayner of his adventures trying to deploy a simple application to the iTunes AppStore is echoed throughout the Internet. I've even
posted on the subject before and
have very
mixed feelings about the iPhone marketplace. It's far more open than the mobile market place of the past, but its not exactly a free market place.
If, after reading this, you are still interested in freelancing as an iPhone application developer you might want to try
iPhoneFreelancer.Net a site dedicated to connecting iPhone developers with those who want to develop iPhone applications. I haven't bid on any projects myself - I'm pretty busy right now - but I do get regular emails announcing new iPhone development opportunities and its fun to see what people are dreaming of developing. I can't vouch for the site but it seems as good as any place to look for work developing iPhone applications.